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Spotlight Article
Trump Casinos: the Art of the Comeback? 10/4/2007 (Wayne Parry, AP) ATLANTIC CITY, N.J. (AP) — For months, a tusk on one of the elephants outside the Trump Taj Mahal Casino Resort was missing, probably snapped off by a vandal. It was one small repair on a long list of things Trump Entertainment Resorts Inc. had to do to spruce up its three casinos in the battle against a growing list of better-financed, newer, flashier casinos changing the face of Atlantic City. Now the tusk is glued back on — a symbol that the company realizes that the small things are just as important as the big ones when it comes to succeeding in the new Atlantic City. "You have a lot of competition to Atlantic City now, which it's never had before," said company chairman Donald Trump. "Now it's really a question of marketing and running (the Trump casinos) beautifully." The company faces stiff headwinds — more than $1.5 billion in debt, better-financed competitors with a big head start on offering the kind of Las Vegas-style resort appeal that Atlantic City has only recently embraced, and at least two deep-pocketed companies who will open new casinos within four years.  Read More
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