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Las Vegas attracts vacationers for spring-break without even trying

4/8/2004 (Richard N. Velotta, Las Vegas Sun) As one of the top destination resorts in the world, Las Vegas is on the radar screen of thousands of individuals and families who escape for the annual ritual of spring break.

But spring break -- whether defined as a one-week pause in the school year for youngsters and their parents or an annual departure from reality for the college crowd -- isn't marketed by local resorts.

Instead, the area's hotel-casinos are riding the wave of the city's rising popularity, with marketing experts knowing that they won't have to spend a dime on advertising, because visitors will come on their own when the prime-time warm-weather season arrives.

"We just let it happen," said Jim Hughes, general manager of the Palms hotel-casino. "We get a ton of spring-break business. Because of the kind of property we are, we attract a lot of young people who come to Las Vegas for spring break."
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